The surfing life, I discovered against the backdrop of the city,
is a venerable one. —Ed Thompson
While visiting in Los Angeles one summer, I invited my
niece Brooke to lunch. She was bright, beautiful, and
had a law degree but was employed as a retail clerk. She
was making even less than I did as a bartender while working my
way through graduate school, and her dad was getting concerned.
We were joined that day by two cousins, Matthew and Damon,
whom I’d met years earlier during a surfing retreat for corporate
executives in San Clemente, home of slow crumbly cobblestone
reef break. Matthew and Damon’s course had taught the group
much, encouraging even the most accomplished execs in our
assemblage to reach the next business level.
I hoped they could likewise encourage Brooke to see the silver
lining in her employment cloud—to face fears, envision potential
outcomes, find her true earning potential—and perhaps even pick
up a few surfing tips
148 | Reawakening AN AMERICAN DREAM
You too can use Secret Success Standards from Mathew’s
and Damon’s life story like the ones below as steppingstones
to your own accomplishments:
- Focus with laser precision to create what you want, leaning
on your strengths while depending on trial and error. Learn
the intricacies that can create efficiencies—and make the
effort look easy.
- Walk the fine line between control and letting go. Discern
which operational tasks benefit you and which can be left
unattended without undue risk.
- Bring together seemingly unrelated facts into information
that will benefit your cause. Do so with an intention to
determine how technology can enhance both your personal
and professional effectiveness.
Kevin Palmer Arizona
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Author and Journalist Kevin Palmer – SMA Institute
Kevin Palmer Terminated From First base on over throw, worked his way up in Wall Street biggest firms. After learning everything he could from them, teamed up with other executives to advise smaller firms. Kept his license with a corporate clients, to day trade…a bad idea (story for another time or book)…but that addiction inspired his Behavioral Finance firm, sMa Institute which did groundbreaking research still used today in investment policies at some Wall Street firms.