Netflix report earnings this week with tepid results.
Critics are calling the streaming service “topped out”, despite its hock stick performance over the past 5 years. To me it sounds like a sour grapes spin from old school broadcast losers who are scrambling to find their own steaming solutions.
The old boy theory from Nielsen is that too many choices can overwhelm consumers and create the unpleasant feelings. In behavioral psychology we call that “decision fatigue” and can sometimes lead to shut down and impede purchase potential.
The question to ask is what demographic chooses old broadcast television when there’s too much video streaming content! If that was a valid business argument other streaming competitors like Hulu, Disney (DIS), CBS (CBS) and Amazon wouldn’t be working so hard to displace Netflix.
You decide (https://hbr.org/2006/06/more-isnt-always-better)…
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Kevin J Palmer
Economic Justice
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